Hello Resident Grows Apartment Marketing Members to East Coast
With Preservation Management, Inc. (PMI) some decisions come down to numbers; PMI’s portfolio includes more than 85 properties, consisting of about 8,500 units in 16 states (and growing steadily in the region it serves) and a team of over 400 dedicated employees. Headquartered in South Portland, Maine, this comprehensive full-service residential property management firm has been specializing in affordable multifamily, as well as conventional, subsidized, and tax credit properties since 1990.
“We take great pride in the level of customer service we provide our business partners and residents,” says PMI Vice President of Operations Michele Folino. She says the PMI vision is to grow as a competitive company in the industry by providing superior customer service to residents while maintaining value in the assets of clients through efficient operations.
“Effective marketing is the same no matter where you’re located when you have access to instant multifamily campaigns to attract, retain, and renew residents.”
Folino, who oversees the Mid-Atlantic and South portfolio, looked to Hello Resident when she needed a strategic partner for the PMI marketing department. The software company makes it possible for hundreds of employees, across more than a dozen states, to access strategic designs with creative and eye-catching ad campaigns to maximize rental revenues for the thousands of units they manage.
In addition to timely receipt of revenues, high quality maintenance, and conforming to regulations, one of the four PMI core competencies in their management philosophy centers around leasing units to qualified residents. “Hello Resident is guiding this national portfolio toward finding the best renter available in their market then implementing resident retention plans and coordinating community events to keep them in place,” says Tracy McCain, founder of Hello Resident.
Hello Resident Managing Partner Paulina Chau Dizon says the PMI partnership adds true coast-to-coast service to her Seattle-based software firm. “Effective marketing is the same no matter where you’re located when you have access to instant multifamily campaigns to attract, retain, and renew residents.”
Unlimited subscriptions to print and electronic campaigns are available at helloresident.com.