Improving Your ROI With Smart Apartment Advertising
With many apartment communities on a strict advertising budget, it’s great to know many avenues of low cost or free apartment advertising exist to help apartment leasing managers meet today’s multifamily rental demands, – that is, if you really believe that anything can actually be free.
There is a lot you can do for little to no money, except for what it requires of someone’s time and effort, and many of these things are quick and easy to do. For example, take that flyer you print to post around your apartment community and embed it as an e-flyer to send via email, then turn around and use the HTML code to post it as a Craigslist apartment ad and share it as an image on your social media sites.
Using a marketing piece in this multipurpose way is easy when you use a software platform to produce file types that work across multiple channels. The key is taking one ad and hitting your audiences from a variety of angles in as little time as possible. After all, the more manpower it takes to create an ad the more costly free apartment advertising becomes to your bottom line.
Effective Craigslist Ads Push a Renter’s Hot Buttons
Craigslist is not only free, but also the most popular online place where people search for apartments, among other things such as jobs, cars, other goods for sale and services. In a matter of minutes, you can post high quality content with enticing photos of your community to reach over 60 million visitors to the site.
Craigslist hosts 700 local sites in 70 countries, so the reach is far and wide, yet local. Since Craigslist is one of the most popular places for apartment advertising of your vacancies, you need to make sure your free apartment advertising is effective or it will cost you in wasted time and manpower.
What makes an effective ad?
Using marketing language and images that answer a renter’s needs. But first of all your ad has to be found in the masses of free apartment rental advertising hosted by Craigslist everyday. Lead customers to your message by loading up on location, amenity and employer keywords.
Social Media Is a Mecca for Free Apartment Advertising
The popularity of social media shows that people want a place to share their personal stories and photos. Studies show that people even become addicted to sharing their thoughts and news with the world as well as being curious about what others are thinking and feeling.
Social media not only gives you a space to post your free apartment marketing and advertising, but it also provides a social outlet for potential renters to get to know you on a personal level if you let them see the kind of culture and lifestyle you offer.
People spend a lot of time daily on Facebook and Twitter sharing what they’re doing, what they’re liking, and where they’re going. Show how you provide residents with an exciting place to live and post your marketing flyers worth sharing with their friends and family, and all you have to do is guide them share and give you free apartment advertising through their network.
Step one to social media success is building your audience by spreading the word through smart marketing collateral that you’re in business and looking for followers. Take the lessons you learn from Facebook and write a leasing blog, participate in Pinterest, get followers on Twitter and share ideas on newly popular Google + to freely deliver more content and develop social media relationships that promote your apartment community and business.
Instagram Is Ideal for Posting Multifamily Property Photos
Post your community photos on the wildly popular photo-sharing social media site Instagram as another effort in getting free apartment advertising.
Instagram has 130 million users with 16 billion images shared. It’s another free apartment advertising avenue for displaying your beautiful property photography of model units, the curb appeal and landscaping, community amenities and the unique selling points that make your multifamily asset worth checking out today.
Capture your apartment community’s features, faces and fun events and share with the world, residents and potential renters. Instagram recently released a new video feature, so the video you create for Youtube, your website, and Facebook can now be posted across one more online venue. When words won’t work, photos will.
Have You Claimed Your Property’s Yelp Page?
Yelp is another excellent source for free apartment advertising where you can garner reviews and recommendations and contribute to the conversation with unique community messages.
Keep in mind that Yelp is a place where you’re more wide open for all comments, positive and negative. This is the case for all social media sites, but Yelp encourages reviews and comments from its users, so be prepared to always show your best in everything you do because word of mouth travels fast.
As listed on their site, Yelp helps turn visitors into paying customers and offers the business owner a variety of tools to facilitate this. You can create a Yelp Deal where if users buy your deal, you get paid – this could be a great way to advertise leasing specials. Create and claim a business page on Yelp so you can add photos, a detailed description, and property advertising collateral. The website offers stats and charts to measure your property’s page performance.
Go to Yelp today and make sure the apartment page has been claimed and that the public information is filled with your property marketing photos, community keywords and links to your apartment marketing flyers that advertise deals, specials and reasons for prospects to tour today.
Don’t be shy about creating marketing flyers and messages requesting positive reviews or testimonials from your existing resident fans. Statistics show customers respond to positive peer reviews more often than standard corporate apartment advertising.
Apartments Can Be YouTube Superstars
Take a tour around your apartment community with a view through a video camera lens and make a list of interesting things you see. What makes for a good rental video?
Apartment renters with pets will respond to dogs playing around your community, shots of a nearby off-leash park or community event for pet owners. Expand on that idea and see where the camera takes you. Is there a beautiful view from your community rooftop, a sunrise or sunset that shines on your property, or something as simple as a butterfly flirting around your resident pea patch garden. Post free apartment advertising with videos you can make with a little creative editing — rolling slides of your building photography, images of advertising messages and catchy apartment marketing slogans all bound together with transitions and music.
For some, watching online videos has become a part of everyday life, and when people find one they like, they tend to forward it to share with others. In some cases, apartment videos can go viral if they are clever and interesting.
Prospects searching for an apartment need to see photos of potential rental homes in order to help them decide whether it’s worth touring in person, but just think how a video can take that a step further and provide even more compelling moving images that spur renters into action.
Whether you create a DIY video or hire a professional, video makes a rental home come alive, if done right, and can be posted online for immediate free apartment advertising.
Check out this example, where it only takes 90 seconds to attract renters: