Showcase Your Apartment Features In Marketing Ads.
For all the past battles apartment management companies have fought with Craigslist, it’s easier than ever today to advertise rental housing on the website. However some property management marketing is missing the mark when it comes to the new options. Did you know you can now upload 24 photos into your rental housing ads? That’s double the visuals for rental prospects. So why are you leaving some of that opportunity unanswered?
Fill the boxes. But fill them with smart apartment marketing that helps prospects find you in the sea of rentals. What’s your property’s unique selling proposition that sets you apart from the competitor? That should be your photo. Let’s say your apartment community features stainless steel appliances. Instead of leaving that nugget of information for a small bullet point in the text, pull it out and feature it in the photo gallery. Can you make an ad about your apartment community features that fits the size of the photo box on Craigslist? Sure, you can and this is what will help your rental housing marketing catch more prospects.
Go ahead and search today for an apartment as if you’re a renter. Turn the tables from an advertiser to notice the apartment marketing your customers are sifting through to find your property management ad. What catches your eye? In the top left corner of the Craigslist rental housing ads you can choose to search by location on a map and three additional ways to fit your preference.
The List view shows the traditional headline along with the price and location. Only a small three letter word, pic, highlighted in red indicates if there are photos of the apartment home in the marketing ad.
The Thumbnail view shows one more piece of information by adding a small photo box that preview the main photo. Scroll down a few pages and notice how many thumbnails are empty. Does this make you want to skip them for more interesting apartment marketing ads?
The Gallery view is the primary way more and more renters choose to cruise through the apartment marketing ads on Craigslist. Large photo boxes showcase a primary image perfect for your unique selling proposition ad. Here is your opportunity to stand out especially if you’re posting multiple available apartment units. A different primary image for each unique ad will give you additional mileage for advertising more of your property’s features throughout the gallery.
At Hello Resident we spend a lot of time reacting to the apartment marketing ads we see, or don’t see, on Craigslist and how they make us feel about visiting the community. We’re not a fan of bullet point lists so we create image ads to showcase your multimillion dollar property management asset with a professional eye-catching message in the Gallery view.
See you online soon.