We see you struggling with creative things to say in your monthly community newsletters for rental residents. Here’s your permission to stop searching for words and borrow a few of ours instead.
Every month the team at Hello Resident creates newsletter templates with default articles (you can edit from the website) for our members to download and share with residents and prospects. In 2021, our favorite stories help fulfill our mission to sprinkle kindness everywhere. What better way to create kind neighbors than to inspire residents at home?
Take a look at the five free newsletter articles for your property management marketing:
1. Get To Know The Good Folks Who Work To Make Kindness The Norm
We’ve all heard the stories of random acts of kindness, like when the car ahead of someone in the drive-thru lane pays for the customer behind them. Has this ever happened to you? There’s a non-profit group dedicated to seeing generous behavior happen more often as part of their mission: Make Kindness The Norm. The Random Acts of Kindness Foundation creates free content to promote kindness toward others in schools, workplaces, homes and communities. You can check out the quotes, calendars, coloring sheets, blogs and videos at randomactsofkindness.org and get inspired to be kind wherever you are. #kindnessliveshere
2. Mini Food Pantries Help Feed Neighbors, Nourishing Neighborhoods
Remember the days when neighbors might ask to borrow a cup of sugar? It was an opportunity for connection as well as the chance to show generosity. Although sharing sugar door-to-door is not commonplace today, a larger grassroots movement to host kindness cabinets is taking it’s place. It’s a simple concept: Give what you can, take what you need. A Little Free Pantry is a box or shelf containing non-perishable food, personal care, and paper items accessible to everyone. Kindness cabinets encourage neighbors to give what they would like to receive. If you find items inside that you need, you’re welcome to take them. Check your zip code at littlefreepantry.org for nearby pantries. #kindnessliveshere
3. Share Your Old Books And Find New Inspiration
As the weather gets warmer, and we tackle spring cleaning, the heart-breaking question of getting rid of books may cross your mind. If you store used books as your decorating strategy, consider giving the pages a second chance to inspire another reader. Little Free Library is a nonprofit that builds community, inspires readers, and expands book access through a global network of volunteer-led borrow boxes. Imagine 100,000 little libraries in more than 100 countries exchanging millions of books annually. Let the World’s Largest Book Sharing Network organize your bookshelves by visiting littlefreelibrary.org to find your closest location. #kindnessliveshere
4. Can One Pebble Start An Avalanche? Yes, If It’s A Kind Rock!
The Kindness Rocks Project encourages people to leave rocks painted with inspiring messages along the path of life. The intention is simple: Create kindness for unsuspecting recipients dropped along the way because … “One message at just the right moment can change someone’s entire day, outlook, life!” When considering a message to paint on a rock, choose positive. The goal is to inspire someone and make them feel happy when they find one. Imagine the message that you would like to find: Choose Joy, You’re Amazing, Laugh Often, Dream Big. Join a grassroots kindness movement in making this world a kinder place by visiting thekindnessrocksproject.com. #kindnessliveshere
5. Feel Calmer, Healthier, Happier With One Kind Act A Day
Did you know there are scientifically proven benefits to being kind? It doesn’t take much for our body to release feel-good hormones like serotonin, endorphins, and oxytocin. This is why kindness is contagious, teachable, and makes you feel all fuzzy inside. You can be a citizen scientist in cutting-edge research and real-time measurement of social and behavioral sciences: Find an act of kindness, carry out the act, tell scientists about it at the website kindness.org. We’re choosing to Relax In A Bath, Take A Nap, and Leave Positive Reviews Online. Ah, that feels good! #kindnessliveshere
Now you’re ready to create a communications tool residents and prospects will want to read with one final step:
Download this free guide to writing the best resident newsletters in the multifamily industry.