Building Apartment Marketing Ideas From Key Benefits

Stop talking about granite counters and sparkling pools. Start talking about value.

There are money-saving amenities that will attract renters who want services that make leasing an apartment a smart financial decision. Build your apartment marketing ideas around these six benefits:

Green Living Pays

If you have green features, move these amenities to the top of your list.

Energy Star appliances save families about a third on monthly energy bills, CFL light bulbs save 75% in wattage and high-efficiency showers save 40% in water usage. Green living translates into a renter paying less to lease in your multifamily housing community.

Education is Recession Resistant

Vocational and community college enrollment is at an all time high. Go to and find the location nearest your multifamily property and begin a strategy to market to students. Remember that students seek out free Internet (look at the crowds at coffee shops) but will also pay for technology features.

Give Loyalty Rewards

Accept credit cards and market this amenity as a way for multifamily residents to access loyalty rewards from their card company. You get two bangs for your buck with this apartment marketing idea since paying rent online is a leasing convenience as well as a customer reward perk.

Who’s Hiring? Expand your preferred employer discount to include companies that are currently hiring as part of your apartment marketing plan.

Visit a job aggregate website to find businesses that are posting job openings. Contact them with an invitation to house their employees and new hires. As companies strive to attract the best talent, your multifamily housing amenity will become another carrot for their benefits package.

Offer Roommate Sharing Suites

Statistics show people are moving in together and sharing living spaces as well as ride sharing opportunities with Zip Car, Car-to-Go and UBER. Can you use this apartment marketing idea on two-bedroom units to appeal to two unrelated people and offer separate, individual leases? Jump on board the sharing trend.

Get Urban

Pedestrian friendliness is a pocketbook issue. Living trends are moving toward mass transit hubs, bus routes and bike paths. Find your multifamily property’s urban benefit at Then, talk about it as part of your apartment marketing strategy! The cost of commuting can be factored in to monthly costs making your leasing terms better fit a renter’s budget.

Apartment marketing ideas can come from anywhere but the truly great ones that generate results begin from the basis of highlighting key benefits relevant to the target demographic.